Nubank

Latin America’s default digital bank, listed in New York.

Legal entity: Nu Holdings Ltd group (NYSE: NU). Brazilian products sit in local Nu entities — read the live contract on nubank.com.br/contratos. Do not treat the NYSE name as the deposit holder.

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8.1Strong
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Five questions

At a glance

  • Is it a bank?

    No. Nubank is not a bank. Your money sits with Nu Financeira / Nu Pagamentos (product-dependent).

  • If it fails?

    FGC on qualifying Brazilian deposit products at the local Nu deposit-taking entity — product-dependent. The card is not the deposit.

  • Salary?

    Brazilian Nu account products that are deposits can take salary on Brazilian rails. Mexico/Colombia are separate local files.

  • Open from abroad?

    Local KYC in Brazil / Mexico / Colombia. Not a global e-money passport.

  • Monthly fee

    No annual fee on core card

  • Account number

    Brazil — Brazilian payment account / PIX, not a European IBAN

NeoBankDB Verdict

Licence first · score second

8.1

/10 · Strong

If you live in Brazil, Nu is the control account every comparison starts from. If you do not, skip it.

What it is

Nubank began as a no-annual-fee Mastercard in Brazil and became one of the largest digital banks on earth, listed on the NYSE as NU. Mexico and Colombia followed. FGC protection applies to qualifying deposit products at member entities — not to every Nu sleeve.

Best for: Residents of Brazil (and Nu’s other LATAM markets) who want the default digital bank.

Last checked 2026-08-01. Not advice.

What it does well

  • +Scale that broke the ‘challenger’ frame
  • +Credit card that actually got adopted
  • +PIX-native account
  • +Public reporting

What to watch

  • −Not a product for non-residents
  • −Foreign spend has Brazil tax reality (IOF)
  • −Credit is still credit
  • −Support at 100M customers is industrial

Legal entity, not the app icon

Who is behind it

Legal name
Nu Holdings Ltd group (NYSE: NU). Brazilian products sit in local Nu entities — read the live contract on nubank.com.br/contratos. Do not treat the NYSE name as the deposit holder.
Parent
Nu Holdings Ltd (NYSE: NU)
Founders
David Vélez, Cristina Junqueira, Edward Wible
Offices
São Paulo, Mexico City, Bogotá
If something goes wrong
Banco Central do Brasil / Procon for Brazil products

Who holds the money

The account

IBAN country
Brazil — Brazilian payment account / PIX, not a European IBAN
Support
In-app — huge retail load
Hours
In-app
Remote open
Local KYC in Brazil / Mexico / Colombia. Not a global e-money passport.
Onboarding
Local KYC (CPF in Brazil).
KYC documents
Local national ID as the Brazilian (or MX/CO) entity requires.
Minimum age
Follow the local Nu contract — do not invent a single group-wide age.
Languages
PT, ES, EN
Salary / payroll
Brazilian Nu account products that are deposits can take salary on Brazilian rails. Mexico/Colombia are separate local files.
Local rails
Pix / Brazilian domestic on the Brazil file.
ATM network
Partner ATM / debit — Brazil-first
Overdraft
Nu credit products are separate from the payment account

How money actually moves

Who holds the cash
Issued / held via Nu Financeira / Nu Pagamentos (product-dependent)
How money moves
In-app ledger
Built for
Personal · Investing
Settlement
App-ledger instant; bank rails per corridor
Freeze risk
Fintech reviews can pause inbound while they check a transfer
Card
Nubank lists a physical card and a virtual card and a metal card on mastercard, plus Apple Pay and Google Pay. Confirm the live product in the app — a card is not a current account.

Licence first

Safety

FGC on qualifying Brazilian deposit products at the local Nu deposit-taking entity — product-dependent. The card is not the deposit.

Who holds the money: Nu Financeira / Nu Pagamentos (product-dependent)

  • Banco Central do BrasilFinancial institution / credit card issuer · Brazil

Fees

Monthly
No annual fee on core card
FX markup
IOF + spread on foreign spend (Brazil rules)
ATM
Network-dependent

Features

  • –IBAN
  • –Fee-free core
  • ✓Multi-currency
  • ✓Apple Pay
  • ✓Google Pay
  • ✓Virtual card
  • ✓Physical card
  • ✓Metal card
  • –Crypto
  • –Stocks
  • –Business
  • –Kids
  • –Halal
  • Purple Mastercard, including Ultraviolet metal
  • NuConta account
  • PIX payments
  • Lending and insurance
  • Mexico and Colombia apps

Editorial, not a live demo

Screenshots and video

Official YouTube · Nubank

Media is editorial context, not a live demo of the app. Screenshots go stale — read the licence first.

Before you tap Sign up

How to open

  1. Step 1

    Open the local entity

    Brazil, Mexico and Colombia are different files. The NYSE parent is not the account.

  2. Step 2

    Local KYC

    CPF path in Brazil. Read nubank.com.br/contratos for the product you actually tapped.

  3. Step 3

    FGC is on deposits

    Qualifying deposits, not every Nu card balance. Confirm the SKU.

Official help: nubank.com.br/contratos

Operator documents

Their own papers

These are the operator’s documents. They outrank this review if they disagree.

Score

Safety25%
8.4
Fees20%
8.8
Features15%
8.4
App15%
9.0
Global15%
6.2
Support10%
7.2

Change log

Full log
  1. Licence

    US launch sits at Lead Bank, Member FDIC

    Nu Holdings opened US consumer products on 10 September 2026. Official newsroom: deposits are held at partner FDIC-insured Lead Bank. Nu is a financial technology company, not a US bank, until a charter is live. OCC conditional approval is not a national bank yet.

    Operator source

Available in

Straight answers

FAQ

01

Is Nubank a bank?

Nubank is filed as Financial institution / credit card issuer. The named regulator is Banco Central do Brasil. Still read the entity on the statement before you send money.

02

What happens to money in Nubank if it fails?

FGC on qualifying deposit products up to R$250,000

03

What does Nubank charge each month?

The monthly fee on this file is No annual fee on core card. Fees change — open the operator's pricing page if it is linked.

Ratings and reviews

No published user reviews yet. The NeoBankDB score still comes from licence, fees, and the product — not from an empty star average.

Rate & review

Used Nubank?

Stars plus a short note. We publish after a NeoBankDB read. “Verified user” is our tick, not yours.

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