news · 2026-03-04 · 3 min
Nubank is not a challenger. The register should stop pretending.
100 million customers and a New York listing. Brazil’s control account is an incumbent now.
Nu’s scale broke the ‘neobank’ frame years ago. We still file it under neobanks because that is how the web searches. The review treats it as a large digital bank with FGC on qualifying deposits, not as a startup.
On the desk
activeFeaturedNeobank
- HQ
- São Paulo
- Fee
- No annual fee on core card