HYPE

HYPE is a Banca Sella brand. Banca Sella bought illimity’s 50% in November 2025 and set a merger-by-incorporation for March 2026. The IBAN and FITD follow Sella, not a startup charter. If you already hold Sella, this is not a second €100k pot. isybank is Intesa. Different groups. Different caps.

Launched 2015 as a prepaid-to-account story, later a 50/50 Sella–illimity JV. 2025 ended the JV. Directories still sell ‘Italian neobank’. This desk sells Banca Sella in a blue coat. The Play package for business is it.hype.business — same group.

HYPE lists Commercial brand of Banca Sella — FITD group under Banca d’Italia / ECB (via Banca Sella) in Italy. On safeguarding we currently write: FITD up to €100,000 — HYPE is a Banca Sella brand, so do not double-count the cap with other Sella deposits. Holder / issuer line: Banca Sella S.p.A.. An AML programme is claimed. Local bank details (IBAN / sort code / equivalent) are part of the pitch. We list 1 live markets on the product. As we score the sticker: monthly Free SKU plus paid plans — confirm live; FX Plan-gated, not Wise; ATM Fair-use then network. This desk would open it for: Italy residents who want a Sella IBAN in a blue app and do not already sit at Sella for the cap.

What it does well: Named Italian bank behind the brand; FITD; Scale. What to watch: Shared FITD cap with Sella; Merger into Sella is the 2026 story; Italy-resident. Desk score 7.1 / 10 (safety 8.2, fees 7.4, features 7.2, app 8.0). Last verified 2026-08-30. Headquartered in Biella / Milan, Italy; founded 2015. None of this is advice — it is a file so you can read the entity before the card colour.